Solutions Business Guide

Pricing & packages. A practical guide.

Price packages around equipment, software, staffing and delivery.

Overview

A useful price covers the work the guest never sees as well as the experience they enjoy. There is no universal rate that fits every city, event or setup. Build a repeatable costing method, then test the offer against your market and delivery capacity.

Calculate the complete delivery cost

Account for planning, artwork, travel, loading, installation, event staffing, removal and follow-up. Add software, any usage-based fees, printing, paper and maintenance. Allocate a share of equipment ownership or rental cost. Keep taxes and any local obligations separate and obtain appropriate advice for your business.

Create packages with meaningful differences

A core package should deliver one complete experience. A branded package may add custom visuals and campaign content. A multi-experience package may add a mosaic, drawing robot or cinematic setup, with its own staffing and equipment. Avoid tiers that differ only through vague adjectives.

Make the boundaries easy to read

State operating hours, outputs, revision rounds, travel area, overtime and cancellation terms in the proposal. Treat extra seats, White Label and physical hardware as scoped choices, not automatic inclusions. Review actual delivery time after each event; raise or simplify the offer when the workload does not match the quote.

Put it into practice

Compare two versions of the same brief rather than two vague package names. The first provides one attended photo experience; the second adds a printed keepsake or a shared mosaic with its own production work. For each, list preparation, crew hours, transport, software, usage costs and consumables. Calculate contribution as selling price minus the costs of delivering that booking. Allocate equipment and overhead separately. If a discount removes the contribution, reduce scope instead of promising the same work for less.

Work out your event costs

Enter your own quote and costs allocated to this event. Blank costs count as zero; amounts are not saved or sent.

Total costs
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Remaining after costs
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Remaining / quote
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Excludes tax and costs you have not entered. Enter this event’s share of your subscription and the cost of credits, not their quantity. This is not an earnings guarantee.

Before you quote the project

Turn the idea into a deliverable scope. Agree these points with your client and venue before committing.

  1. Define the brief

    Cost the exact scope, including work before and after guest-facing hours.

  2. Test the complete setup

    State which extras change equipment, staffing or usage costs.

  3. Confirm the scope

    Compare quoted costs with actual delivery before revising the package.

Questions worth asking

Find answers about planning, equipment and day-to-day operation.

Your next useful read

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