Real football, real reaction
Physical movement gives the activation more energy than an on-screen tap.
INTERACTIVE PENALTY FOR EVENTS A real ball. A stadium-sized reaction.
Real kicks, interactive goals. Bring football to your event wall with LiDAR Interactive Wall or your compatible sensor solution.
Event software. Build your setup with compatible equipment.
Windows
See the experience. On site.
Watch the experience come to life at a real event, from the first interaction to the final result.
Interactive Penalty
Visa · Interactive Penalty
The physical shot meets a digital stadium.
Guests kick a real ball at a digital goal; LiDAR detects the impact. Live scores turn a football shot into an interactive event competition.
Clear at first glance. Worth playing again.
An easy start, strong visual feedback and a result moment that belongs to the brand.
Impact-aware scoring
Map the detected ball position to branded scoring zones and game outcomes.
Competition that fills a venue
Live rankings make every shot relevant to players and spectators.
Three steps. One strong result.
No long explanation: the guest starts, the system guides and the result becomes visible.
-
Register
Add the player name and define the number of shots.
-
Take the shot
The sensor detects where the real ball reaches the display surface.
-
Rank the result
Calculate the score and update the event leaderboard immediately.
Every kick produces a public result.
The combination of physical action, impact animation and ranking makes each turn worth watching.
Everything the event needs. Nothing it does not.
Keep the guest experience simple, operator control strong and brand presentation consistent.
Sensor-calibrated surface
Translate physical impact points into reliable digital coordinates.
Flexible scoring zones
Reward corners, moving targets or campaign-specific challenge areas.
Live tournament board
Run sessions, daily finals or an all-event ranking with custom prizes.
Event-specific themes
Adapt colors, backgrounds, sounds and content logic to the campaign.
White Label branding
Your app name and icon. Your branded app.
11 interface languages
Run consistent operator and guest journeys across different markets.
One reliable format for every venue.
Adapt the same workflow to different audiences, themes and screen scales.
Brand activations
Create a themed campaign experience.
Retail and roadshows
Keep guests moving with a clear flow.
Trade shows and corporate events
Attract visitors with striking visuals.
Festivals and public spaces
Pair bold visuals with a reliable setup.
Your equipment. Your event setup.
Use your existing compatible equipment, source it locally or choose suitable Activation King hardware. The software subscription and equipment are separate.
Computer
LiDAR sensors
Protected surface
Ball & clear play area
Bring real football shots to an interactive wall. If you do not have a compatible sensor application, combine Interactive Penalty with LiDAR Interactive Wall and RPLIDAR sensors.
Choose the plan for your events.
Real football kicks with live digital scores.
Pay yearly and save up to $558 a year compared with monthly billing.
Ready for your events
Pro
Event-ready tools
BLACK FRIDAY −30%
$199
$139/mo
You save $60
First month
Next renewal: $199/mo
Choose this plan 2 seats included
Custom themes & content
Add seats later
11 ready-to-use interface languages
Customizable interface text
Make it your brand
White Label
Full brand control
BLACK FRIDAY −30%
$279
$195/mo
You save $84
First month
Next renewal: $279/mo
Choose this planEverything in Pro, plus:
Your app name and icon
Your branded app
Sharing: your domain
Branded sharing screens
Ready for your events
Pro
Event-ready tools
BLACK FRIDAY −30%
$1,990
$1,393/yr
You save $597
First year
Next renewal: $1,990/yr
Choose this plan 2 seats included
Custom themes & content
Add seats later
11 ready-to-use interface languages
Customizable interface text
Make it your brand
White Label
Full brand control
BLACK FRIDAY −30%
$2,790
$1,953/yr
You save $837
First year
Next renewal: $2,790/yr
Choose this planEverything in Pro, plus:
Your app name and icon
Your branded app
Sharing: your domain
Branded sharing screens
Your subscription includes two concurrent sessions; you can add more when needed.
The right hardware. The right package.
Compare compatible hardware and bundles for Interactive Penalty. Choose your event setup.
Bundles
Interactive Penalty Bundle
2 sensors, mounts and two annual apps.
12 months · Pro
Starting at $6,680 $7,680
Bundles
LiDAR Interactive Wall Bundle
2–4 sensors, mounts and one year of LiDAR Interactive Wall.
Includes LiDAR Interactive Wall for one year. The game subscription is separate.
Starting at $4,690 $5,190
Accessories
RPLIDAR A3M1
A LiDAR sensor for interactive walls and games.
Software subscription sold separately.
Starting at $1,350
What to know before setup.
The right display, computer and field setup depend on how the product will be used.
How many sensors should I plan for?
How does Interactive Penalty work?
What can be customized for a brand?
What do I need for my setup?
How many languages are supported?
How many devices can use one license at the same time?
Which billing periods are available?
What should I test before an event?
Turn every penalty into a live event moment.
Plan the play area, scoring map and tournament flow for your venue.
✓Free Trial✓No credit card
Activation Suite
One subscription. More experiences.
All our photo, drawing and game apps, including future releases, in one subscription.
Not sure where to start? We can help.
Tell us about your project. Our team will help with the next step.
