Our embrace beyond time campaign, which we created with AI Photo Booth on the 100th anniversary of the Republic!
Special Campaign of the Year “embrace beyond time” Reached Millions!
On October 29th, the 100th anniversary of the Republic, millions across Turkey had the chance to stand beside Mustafa Kemal Atatürk, a pivotal figure in history. Our developed artificial intelligence technologies allowed each person to create their own cherished memory.
Utilizing cutting-edge artificial intelligence, our microsite at Yüzüncüyıl.harikalar.com provided personalized memories to every participant. From October 26 to 30, each portrait uploaded underwent instant analysis, resulting in custom memory photos tailored to users’ age and gender.
And the results were truly incredible!
Over four days, our microsite processed an impressive 15 photos per second, generating more than 2 million personalized images. With 2.5 million unique visitors and 250 million page views worldwide, the campaign’s impact was undeniable.
The experience resonated deeply on social media and the hashtag #embracebeyondtime brought people together from all over Turkey. Celebrities, influencers and millions celebrated the centennial of the Republic in an unprecedented way.
Media Coverage and Influencer Engagement
The campaign garnered extensive media coverage, with news outlets and influencers promoting the microsite. Their efforts significantly boosted visibility, attracting more participants eager to be part of this historic event.
User engagement further amplified the campaign’s reach, with 60% of users tagging Harikalar when sharing their personalized photos. This active participation fostered a sense of community, enhancing the campaign’s impact.
The shared photos were talked about a lot both during and after the campaign. Its widespread circulation on social media platforms sparked controversy across the country, extending the campaign’s impact beyond its initial time.