As your event rental business expands, finding high-traffic locations like malls, casinos, hotels, bars, and restaurants can significantly boost both revenue and brand visibility. Strategically placing your installations in these locations not only ensures a steady flow of customers but also builds your reputation as a premium service provider. Here’s how to effectively expand your business by targeting high-traffic venues.
Identifying High-Traffic Locations:
Choosing the right locations is critical to the success of your event rental installations. High-traffic areas with diverse crowds offer the best opportunities for engagement and profit.
- Malls: Shopping malls attract a diverse audience and offer excellent visibility for your installations. Consider placing photo booths or interactive games in busy areas like food courts or near entrances.
- Casinos: Casinos have a constant flow of visitors, making them ideal for high-engagement installations like interactive digital games or photo booths. These locations often seek innovative attractions to keep guests entertained.
- Hotels: Hotels, especially those that host events, weddings, and conferences, are prime locations for photo booths and digital games. Partnering with hotels can provide a steady stream of corporate and private event clients.
- Bars and Restaurants: Bars and restaurants, particularly those that cater to social gatherings and celebrations, are great spots for photo booths. These installations can enhance the customer experience and become a conversation starter.
Rental vs. Revenue-Sharing Models:
When expanding your event rental business into high-traffic locations, you’ll need to decide whether to rent out your installations or opt for a revenue-sharing model.
- Rental Model: Renting out your installations to these venues involves charging a flat fee for a set period. This model provides consistent revenue but may require negotiation on placement and operational details.
- Revenue-Sharing Model: In a revenue-sharing model, you place your installations in high-traffic areas at no upfront cost to the venue. Instead, you split the revenue generated by the installation, which can be a percentage of each transaction. This model aligns the interests of both parties and encourages venues to promote the installation actively.
Stand-Alone Installations with Payment Methods:
To maximize revenue, equip your event rental installations with stand-alone payment systems. This allows customers to pay directly for using the photo booth or digital game, without requiring on-site staff.
- Implementing Payment Systems: To maximize convenience and revenue, equip your installations with stand-alone payment systems. This allows customers to pay directly for using the installation, whether it’s a photo booth or an interactive game. Payment options can include credit/debit cards, mobile payment apps, or even cash.
- Advantages of Stand-Alone Systems: Stand-alone installations reduce the need for on-site staff, streamline operations, and allow you to operate in multiple locations simultaneously. These systems also provide detailed transaction records, which can be useful for revenue sharing and financial management.
Ensuring Seamless Operation:
Running installations in multiple high-traffic locations requires remote monitoring and regular maintenance to ensure seamless operation.
- Remote Monitoring and Maintenance: Use technology to monitor your installations remotely, ensuring they operate smoothly without needing frequent on-site visits. Activation King offers products designed for durability and ease of maintenance, making them ideal for long-term placements in high-traffic locations.
- Regular Updates: Keep your installations fresh and engaging by regularly updating software and content. This keeps repeat customers interested and encourages more usage.
Hints & Tricks
- Negotiate placement in areas with high foot traffic and visibility within the venue.
- Consider offering promotional deals or discounts to venue customers to drive initial usage and generate buzz around your installation.